Search Engine Optimization(SEO) Strategies plays a very important role for the success or failure of a Website. That's why we at Designz Today offers free valid white hat based SEO Strategies that will help your website to draw more users.

One can classify Search Engine Optimization Strategies into two stages or two types:

On-Page SEO Strategies

Off-Page SEO Strategies

On-Page Search Engine Optimization Strategies:

On-Page SEO Strategies essentially deals with

1. Original Content:

The main reason why many websites don't make it to the 1st page of Search Engine results is mainly because of Duplicate content. If you copy articles from other websites and place it in your website. The search Engine deems your web page article as duplicate Content.

2. Page Title:

Page Title plays a major Role in defining where your web page is going to be placed in search Engine results. The Page title is should contain keyword rich headings for your SEO Strategy to work properly.

3. Meta Description Tag:

Meta Description is a brief snippet of your web page which is displayed below the Title of your web page in Search Engine Results. to the user. The user decides whether to visit your website or not by reading this snippet of information. Meta Description Tag provides you the ability to provide the user the description of your choice. It is an integral of Good SEO Strategies. Meta Description should also contain the keywords which you have included in the title of your web page

4. Keyword Research:

If you have noticed I have been mentioning keywords over and over again in the previous Sub Headings. You would be now wondering what are these keywords this guy is talking about. Well keywords are those words that a user searches when he goes to a Search Engine.

For Example Consider a user Kevin who is interested in buying a beach house in Miami goes to Google and searches “Beach House for sale in Miami”. Then the term “ Beach House for Sale in Miami” is a keyword in case many people search for the same term.

For your website to be a success your content should written along with the keywords that you plan on targeting. To find your target keywords use Google Ad words External Tool.

5. Keyword Density:

It is also required that you have a keyword density of 3 – 4% . By keyword density I mean the number of times the keyword is repeated in the the total content of the webpage.

6. H1 Tags:

H1 Tags should be used for specifying the Heading of the Web page.

7. Use of Acronyms and Abbreviations:

Abbreviations and Acronyms should be used.

8. Use of Emphasis and Strong instead of Bold and Italics:

Bold and Italics tags do not mean anything to the search engine. Instead use Strong and Emphasis Tags they tell the search engine bots that the words have special meaning.

9. Proper Site Navigation:

Proper Site Navigation plays an important role in SEO Strategies

10. Use of Text Links instead of Images:

Text Links should be used instead of Images Since search engine boots are unable to crawl through Image Links

11. Restricting use of flash movies and flash menu as much possible:

Flash should be used only in rare cases. Since the content in Flash cannot be understood by crawlers and Bots.

12. Use Long Tail Search Keywords instead of Broad Keywords:

By this I mean that your target keywords be highly keywords so instead of targeting Broad Keywords as “Doctor” you should target Long Tailed Keywords such as “Doctor Required in Los Angeles”

Off-Page Search Engine Optimization Strategies:

Off-Page SEO Strategies essentially deals with

1. Inbound Links:

This is the number of Links which come from other websites to your website.

Points to be Remembered for inbound Links:

These links should be from different websites.

The websites should have different IP Addresses and different Owners.

These Websites should have been older than 1 year

It should have a good page rank greater than 3.

It should be a 1 way link i.e there should be no reciprocal link exchange.

2. Outbound Links:

This is the links to other websites which you place in your website. Always link to only good websites and do not link to website which are bad.

3. Sitemap:

Sitemap is an XML document which specifies links to all the HTML Files which are present in your website folder which is present in the hosting server.

4. Robots:

Robots file is a set of standards for the crawler or bot to follow when it visits your website. It is a good practice to have robot txt file in your hosting folder.